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Press

Below you can find several of Shug's publications

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Shug’s Soda Fountain and Ice Cream Opens in Pike Place Market

  Eat Seattle  

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Shug's Soda Fountain in Seattle brings a sweet & classic idea back to life

King 5

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Seattle Ice Cream Shop Scoops Up Vintage Vibes

  Port of Seattle  

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Pike Place Market's sweet new soda shop

Seattle Refined

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Shug’s Soda Fountain: a sweet spot for absurdly good ice-cream treats

Seattle Times 

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The Best New Ice Cream Shops in the U.S.

Bloomberg

Morgan N. 

Feb 24, 2024

Yelp Review

"I always love treating myself to Shug's. The staff is spectacular because they talk to you like an old friend and have great suggestions. They're up for any alteration or mixture. My egg cream was delicious and the blueberry sorbet was DREAMY. The atmosphere is classy and plays 50's soda fountain favorites. The restroom is remarkably clean for a Pike Place establishment.

TRY THE PROSECCO FLOAT. Treat yoself!"

Pooja S. 

Jan 14, 2024

Yelp Review

"I stopped by Shug's on a weekend afternoon. Due to the relatively cold weather (40 F) I was mildly surprised to see that there were about a half dozen people in the shop, but when I walked in there was no line. A worker immediately saw me and let me take my time looking at the menu to see what enticed me. Due to being in a mild hurry, I just decided to try and ice cream scoop in a waffle cone. As the worker got my order ready, I took a look around and the shop was super cute! Great retro vibe, and some really cool items.

I got my cone and headed out. The ice cream itself was great! Creamy, and very well flavored. The waffle cone was also pretty good, and I'd definitely get it again. I plan to come back and give some of their classic items a try!"

Square Review 

Jun 25, 2024

Yelp Review

"It was super busy but I was still greeted in a friendly manner. It was nice seeing how hard everyone was working and all the beautiful and delicious treats that were being made. I ordered a pistachio Sundae and it was delicious!!!! I live in Texas and this was my 2nd ice cream try of the day and let me tell you it was beyond amazing I will be returning. I even bought a pin to always remember my first experience here that was beyond sweeter then Shugar" 
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